How a team from a smaller agency disrupted a network wide vote.
The Havas network was sending a team to Cannes.
To enter you needed to create something new.
The winners would be chosen by a network wide vote.
Making it hard for a team from a smaller agency to win.
We created Votebot.
An idea that could vote for itself.
Voting faster, better, smarter than any human.
The VoteBot entry was disqualified, despite answering the brief and not breaking any of the rules.
We then secretly repurposed VoteBot to vote for another Australian team's entry.
It successfully placed exactly 50,000 votes, completely undetected... until we told them what we did.
VoteBot is now waiting for it's next opportunity to vote*.