What would you do if Messi, Pogba, Martens and 100,000 people wanted your crisps?
To launch Lay's sponsorship of the 2020 UEFA Champions League we told a fun story of how it feels when you try the impossible task of silently opening a packet of crisps. Suddenly everyone's eyes are on you. On you and your delicious crisps. This campaign starred the G.O.A.T Lionel Messi, Manchester United hero Paul Pogba and Dutch superstar Lieke Martens.