VRecruitment
A VR experience that tracks your interactions to serve you customised job recommendations in real-time
Players lead a full-scale disaster relief simulation set on a Category 5 cyclone devastated island. As they learn about us, we learn about them, making unique job recommendations based on how they play. Behavioural data is gathered such as risk assessment, task prioritisation and problem solving, which are tracked in real-time. So, for example a player indexing high for multi-tasking, would be served a job recommendation of Air Traffic Controller, directly in VR. To capture meaningful data that would result in useful job recommendations, the experience had to feel real, so every element was built from scratch in collaboration with the military.
Australian Effie - Long Term Effects - Grand Prix*
Australian Effie - Long Term Effects - Gold*
LIA The NEW - Virtual Reality SILVER
ONE SHOW Experiential - Virtual Reality (VR) Merit
SPIKES Digital Craft - Virtual Reality shortlist
SPIKES Media - Use of Technology shortlist
SPIKES Media - Use of Real-time Data shortlist
AWARD MARKET DISRUPTION AND PRODUCT/ SERVICE DEVELOPMENT
- INTERACTIVE DESIGN FOR PRODUCT/SERVICE Bronze
- INTERACTIVE DESIGN FOR PRODUCT/SERVICE Bronze
AWARD CRAFT IN ADVERTISING DIGITAL -Technological Innovation shortlist
AWARD INNOVATION - Conceptual / Technological Innovation shortlist
AWARD Branded Entertainment & CONTENT - Gaming shortlist
AWARD Branded Entertainment & CONTENT - Experiential shortlist
*this campaign was one of several that Helen and I worked on that formed the long-term effectiveness Grand Prix winning Effie awards submission
USER EXPERIENCE
The helicopter ride immerses them into VR and the story.
Placement of characters and spatial sound design teaches players to look around and explore their environment.
Placement of characters and spatial sound design teaches players to look around and explore their environment.
The map room introduces players how to reach forward and grab items. The gameplay here is similar to a RTS style game, where players interact with a futuristic map, to locate objectives and decide the right teams to solve the problems.
The final task is getting the island’s civil emergency message broadcasting.
This is the most hands-on and complex task where they use all of the skills they’ve been taught throughout the experience.
This is the most hands-on and complex task where they use all of the skills they’ve been taught throughout the experience.
And finally, the action tracking is added up to generate a customised job recommendation unique to every player.
Behind the scenes
Motion capture actors were coached by the military.
The interactive map from the VR experience.
Design of the island environment.
CUSTOM VR ACTIVATION KIT
The HTC VIVE kit has many pieces. There’s currently nothing in the market that could hold, protect, and make the setup and pack down process our teams needed to make this experience easily transportable. So we custom designed our own kits.
Custom designed VR activation kit.
RESULTS
Our business target was to reach a whole new audience at university trade shows and career expos. Because VRecruitment is an immersive use of technology that we turned into a recruitment platform we exceeded those expectations. Post experience research found: 73% felt more positive about a career in the Australian Defence Force. 92% had better understanding of the roles in the ADF. And most importantly: 300% increase in 'Expression Of Interest' forms, compared to previous recruitment events (the EOI is the first step in the ADF application process).
VR EXPERIENCE POSTER
The gameplay scenario was called 'Category 5' after the highest intensity rating for tropical storms.
